Every business should keep track of its online reputation. Why? Because a bad review is often more important than 3 positive reviews. You mustnāt leave the negative impact to go viral and ruin your business. Here are 5 tips to create effective online reputation management:
Know all about your business
Having effective online reputation management is all about knowing everything that is going on with your brand. You need to know what others are saying about you. You can use brand monitoring brands such as Mention that will help you manage your brand with ease and keep a close eye on your reputation.
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You must stay relevant in order to stay higher in the search results. This is why you need to keep your site and social channels updated to bring your customers with relevant information. Keep a close eye on your social media strategy.
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Even if you want to curse the negative writing person, stop! Take a minute and think before acting from an impulse. Your brand reputation is more important than a negative comment. Keep it professional and clean! Be ZEN and move on!
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The next tip is to admit your mistakes and do your best to fix everything. Usually, people love offering second chances, so itās time to take advantage and do the right thing. Admit your mistake, explain how you are going to fix it, but donāt use details.
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The best piece of advice is to keep building a relationship with the audience. This is what people want and need: a relationship. We are social beings after all, and you know that! Donāt be impersonal, be human and empathetic!
